Welcome to Simply Pleasure - The UK's Preferred Adult Sex Toy Store

Simply Pleasure is an award-winning adult retailer and joins Prowler, Prowler RED and Soho Original Adult Store under the ABS Group banner of adult stores. With 17 stores and over 100 team members across the country, we’re also the UK’s largest adult retailer, known for our wide variety of sex toys, vibrators, cock rings, lubricants, sex essentials and more. We give you access to affordable sex toys, but also stock luxury vibrators and adult brands. Our range of strokers and masturbators for him has made us a leader in men's pleasure, while our bullets, clitoral vibes, and rabbits have made us a front-runner in pleasure products for her too! is now the best place to buy cheap sex toys online, but our legacy began with a single store in Leicester. The ABS Group was launched over 40 years ago by the Hemming family when they imported the UK’s very first vibrator, the Non-Doctor, into the country. This was the very first step on the incredible journey that began in a small lock-up in Leicester and now sees the hub of the company operate from a modern, bustling warehouse in Ringwood, Dorset.

Our sex toy selection has also grown in leaps and bounds since we began all those years ago. We are always adding brand new toys and essentials, and our excellent relationships with local and international brands mean that you can find sex toys and products right here before they’re released anywhere else.

We have also struck up exclusive deals with luxury brands, giving our customers first access to fantastic new sex toys at incredible prices. You’ll find favourite brands like Doc Johnson, Main Squeeze, b-Vibe, Bodywand, Bathmate, Oxballs, Satisfyer and more. You’ll also find fresh new brands like Me You Us and Prowler RED; two popular brands that have really shaken up the budget and luxury markets, respectively.

We’re incredibly proud of our business, and we’re always excited when the industry recognises our passionate team and our successes along the way. We have won several awards and have received many nominations from our peers. Simply Pleasure won Best Retail Chain 2018, a category in which we’ve been nominated and won a number of times.

With over 40 years in the adult industry, Simply Pleasure is always evolving. Our brand-new sex toys celebrate advances in modern technology while our enthusiastic team has grown to over one hundred members. A brand-new warehouse means that we can stock even more toys and brands at even better prices for even faster delivery, allowing our customers to benefit from 24- or 48-hour delivery options using trusted carriers, and we’re aiming to enhance our product selection and customer service, even more, every year!

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