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About SImply Pleasure

Simply Pleasure sex toys shop

Simply Pleasure is an award-winning adult retailer and joins Prowler, Prowler RED and Soho Original Adult Store under the ABS Group banner of adult stores. With 24 stores and 130 staff across the country, we’re also the UK’s largest adult retailer and we’re known for our wide variety of sex toys, vibrators, cock rings, lubricants, sex essentials and more. We give you access to affordable sex toys, but also stock luxury vibrators and adult brands. Our range of strokers and masturbators for him has made us a leader in men's pleasure, while our bullets, clitoral vibes, and rabbits have made us a front-runner in pleasure products for her, too.

Simplypleasure.com is now the best place to buy cheap sex toys online, but our legacy began with a single store in Leicester. The ABS Group was started over 40 years ago by the Hemming family when they imported the UK’s very first vibrator, the Non-Doctor, into the country. This was the very first step on the incredible journey that began in a small lock-up in Leicester and now sees the hub of the company operate from a modern, bustling warehouse in Ringwood, UK, where we fulfill 5 orders every 20 minutes thanks to the use of new wireless technology. (Is it 5 products that are picked or 5 orders? Need to check this one)

Our sex toy selection has also grown in leaps and bounds since we began all those years ago. We’re always adding brand new toys and essentials, and our excellent relationships with local and international brands mean that you can usually find sex toys and products right here before they’re released anywhere else. We’ve also struck up exclusive deals with luxury brands, giving our customers first access to fantastic new sex toys at incredible prices. You’ll find favourites like Doc Johnson, Main Squeeze, bvibe, Bodywand, Bathmate, Oxballs, Satisfyer and more. You’ll also find fresh new brands like Minx Linx Kinx and Prowler RED – two popular brands that have really shaken up the budget and luxury markets respectively.
We’re incredibly proud of our business, and we’re always excited when the industry recognises our passionate team and our successes along the way. We’ve won a number of awards and have received many nominations from our peers. Simply Pleasure won Best Retail Chain 2018, a category in which we’ve been nominated and won a number of times.


With over 40 years in the adult industry, Simply Pleasure is always evolving. Our brand new sex toys celebrate advances in modern technology while our passionate team has grown to 130. A brand new warehouse means that we can stock even more toys and brands at even better prices for even faster delivery, and we’re aiming to enhance our product selection and customer service, even more, every year.

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